+55 11 8327-4360
Skype ID: bitools
Channel
To have an optimized and balanced multi channel distribution of products and services nowadays is fundamental in the strategy of organizations that aim to grow their global revenues and market participation without sacrifice margins and profits. What is called profitable growth. However, this is one of the biggest business challenges. Why? Because information needed to reduce uncertainty and to answer key business questions in Channels normally is dispersed into several systems inside and outside vendor organization presenting no integration. And information, as we know, is key to increase best resellers share of shelf without lose account control.
Let's practice a little bit. Which basic questions have to be answered in Sales and Distribution Channels management to be effective?
- Are Channel needs and Channel offering well balanced to cover addressable market geography without gaps or conflicts?
- Are our indirect Channel performance indicators and alerts reliable and accurate?
- Is our Channel sales funnel volume enough to achieve quota?
- Is our Channel forecast predictability acceptable?
- How could we help our Channels with demand generation?
- What are Channel Big Deals for the next six months and what you can do accelerate their closing?
- Where is the right place to invest our Marketing Development Funds in order to achieve desired results faster?
- What is the proportion between Channel won deals and total deals (win rate) by reseller, by product/service and by region?
- What are the main cause for win and lose deals in Channels?
- How can we assure that our indirect Channel training is appropriate?
- How can we transform indirect and direct Channels competition and conflicts in cooperation?
If getting faster answers for Channel questions like these would make your life easier, then don't lose time and avoid risks. Count on our value proposition:
- Two previous success cases in Channel. (Channel Funnel and Channel Coverage).
- 28 international recommendations in LinkedIn.
- 6 years experience in Channel Marketing of high technology with outstanding results.
- Effective solutions implemented and fast results achieved.
- Right balance between business and technical knowledge.
- Solutions designed to improve processes and to capture specific business opportunities.
- Fast return on investment!